Esports game advertising: A marketer's guide
Did you know India is quickly becoming one of the biggest eSports game marketing places globally? According to a report, the esports audience in India crossed 100 million in 2022, making it a hotspot for all the esports game brands. With such a large and engaged audience, businesses must understand how to advertise within the eSports landscape to stay competitive effectively.
Innovative Approaches to Food and Beverage Advertising
"Explore innovative strategies and trends in food and beverage advertising. Boost your brand's success with innovative techniques.
Targeting the Right Audience: Which OTT Platform is Ideal for Your Video Ads?
The OTT platform, also known as OTT media or streaming services, has become a significant hub for entertainment. India's OTT advertising market is booming, with a projected compound annual growth rate (CAGR) of 28.6% from 2021 to 2026. As advertisers, you know that video has been hard to measure compared to traditional display and search ads. But those days are behind us now.
OTT Advertising - Trends, and Examples in 2024
In this era of digital marketing, OTT, or "over-the-top," has become a game-changer in how brands connect with their target audiences across the globe through devices like smart TVs and streaming boxes.
A Beginner's Guide to Digital Advertising
In the world of advertising, it is very important to showcase your brand in an impactful way. Digital advertising plays an important role in showcasing your brand worldwide. People are more likely to purchase products or services that appear in front of them in the right place at the right time. It helps you reach your target audience across the world. There are several types and benefits of digital advertising, including its importance and its functions, which we will discuss in this blog. Let’s explore each briefly.
Top Trends Shaping Digital Advertising in 2024
In today's fast growing digital world, digital advertising is crucial for any business looking to maximize its reach and visibility. According to a report, ad spending in the digital advertising market in India is projected to reach US$5.3 billion by the end of 2024. It signifies the ongoing evolution of the digital advertising industry in India.
Top 10 Marketing Strategies for Startups
In today's dynamic business landscape, startup faces unique challenges and opportunities when it comes to establishing their worldwide presence. According to a study by Forbes, approximately 90% of startups fail due to not having effective marketing strategies. Marketing for any startup requires a strategic approach to effectively reach your target audience.
India's Top 10 Business Newspapers
For entrepreneurs, business owners, and investors, advertising products and services is essential for engaging with the target audience on a global scale. According to a survey in 2021, 68% of consumers will rely on business newspaper advertisements to purchase any products or services.
Top 10 Hindi Newspapers for Advertisement in India
Hindi is one of the most spoken languages in India out of which, 40% read Hindi newspapers. This signifies that advertising in Hindi Newspapers helps to reach a wider audience. Hindi newspapers cover various cultural events, including news, politics, business, and sports. These newspapers not only fill information gaps but also serve as cultural and linguistic connectors, keeping millions of readers informed and engaged.
Best ways to advertise agricultural products
The Green Revolution in 1960 was a significant turning point for the agriculture industry in India as farmers started adopting new technologies. The main goal was to bring in new types of seeds that could produce more crops and to use more fertilizers, pesticides, and modern ways of watering the plants, which helped in a significant rise in the production of food grains. Due to more emphasis on crops including horticulture, floriculture, and animal husbandry, it also led to an increase in the income of farmers.
A Guide to Picking the Right Newspaper for Your Advertisement
Newspaper advertising has been a cornerstone of marketing strategies for decades; moreover, it is a powerful platform to reach its target audience. In this blog, you will learn all the in-depth information about how newspaper advertisements will help you increase your brand awareness and build your brand, and eventually, that will help your business grow exponentially.
How Brands Can Capitalize on IPL 2024’s Massive Audience
The Indian Premier League (IPL) is more than just a sporting event. It’s a cultural phenomenon that unites millions of fans across the globe. Whether teens or a group of middle-aged, everyone vibes in IPL months. As we gear up for IPL 2024, brands have a golden opportunity to ride this wave of excitement and connect with their audience in innovative ways. Let’s dive into the thrilling world of IPL marketing and explore how brands can make the most of this cricketing extravaganza.
