Author: Abhishek Ghoniya
Dual mega mergers: their effect on the TV and advertising industries
The Zee-Sony merger, despite facing delays and uncertainties, seems bound for fruition, while the unexpected alliance between Mukesh Ambani’s Reliance India and Walt Disney’s India arm through a 51:49 cash and stock non-binding agreement has sent shockwaves through the industry.
Pro Kabaddi League Expects 60% Surge in Brand Sponsorships for Tenth Season
The Pro Kabaddi League (PKL) gears up for an electrifying return to its home-and-away format, marking the first season back since the pandemic. Excitement looms not only among fans but also within diverse brand categories, eyeing tier-two and tier-three cities for a slice of the action.
Instagram Unveils Reminder Ads’ New Features to Supercharge Marketing Reach
Instagram, the vibrant hub of social media, is poised to redefine the marketing landscape with the introduction of cutting-edge features for Reminder Ads.
Swiggy's Launches A Creative Festive Campaign On Durga Puja Celebrations
"Khushir Bahon Swiggy," the new digital and outdoor campaign, weaves a tale where Ma Durga's celestial vehicles, the Bahons, come together to discuss a new arrival in town. A whimsical chase ensues to reveal the newcomer - Swiggy's delivery partner.
Flipkart's Genius Marketing Puts iPhone 14 in the Spotlight
Flipkart's Big Billion Days, have wrapped up, and this time, the star of the show was Apple's iPhone 14. What set this festive extravaganza apart was how Flipkart brilliantly marketed the discounted Apple flagship smartphone, creating a buzz that extended beyond just the discounts on offer.
Brands Gear Up for a Spectacular India vs. Pakistan World Cup 2023 Clash
The highly-anticipated clash between India and Pakistan in the 2023 World Cup, scheduled for October 14 in Ahmedabad, is set to begin with a grand curtain-raiser ceremony. Notably, golden ticket holders will have the unique opportunity to witness this much-awaited game
Cricket Fever Catches On: How Regional Brands Are Playing To Win In The World Cup
The highly anticipated ICC Cricket World Cup has returned to India after 12 years, igniting a wave of excitement among cricket fans across the country. Brands, too, are gearing up with their strategies to capitalize on this golden opportunity during the more than 40-day event.
World Cup & Festive Months: A Gold Mine for Brands
In India, the period from August to December is synonymous with the festive season, and brands typically allocate substantial budgets for this time of year. However, this year is exceptionally special as it coincides with the ICC Men's World Cup 2023, commencing on October 5.
Cricket Icon Kapil Dev Teams Up with Disney+ Hotstar for Free ICC World Cup Streaming
In a bid to promote its free streaming of the ICC Men's World Cup, Disney+ Hotstar has rolled out a captivating advertisement featuring cricket legend Kapil Dev. This move underscores the OTT platform's commitment to providing a wide array of free content, with a special focus on the upcoming ICC Men's World Cup.
Reliance's Potential Advantage as Disney+ Hotstar Considers Strategic Moves
In recent developments, Disney+ Hotstar, a prominent player in the Indian streaming and television industry, is contemplating strategic moves that could have far-reaching implications for the market. Mukesh Ambani's Reliance Industries emerges as a key player in these discussions, which could reshape the entertainment business landscape in India.
GenAI Meets Mad Angles: A Creative Fusion by Pixelfox and Bingo!
Pixelfox, the integrated creative agency, is thrilled to announce an exciting partnership with ITC Bingo! for their latest GenAI Campaign. This groundbreaking collaboration merges creativity and technology to revolutionize user engagement, reinforcing our commitment to delivering cutting-edge content.
KrackJack's Sweet & Salty Delight: A Hilarious Twist in Marketing By Parle
Parle Products, the famous biscuit brand, has just unveiled its latest KrackJack campaign, and it's a treat for your taste buds and your funny bone.