Advertising in Kalaignar TV

Advertising Options on Kalaignar TV

Kalaignar TV is a popular Tamil channel which offers a variety of advertising options to reach a wide audience. Here are some of the most effective ways to advertise on the channel:

• Television Commercials: Create engaging TV commercials that showcase your product or service to millions of viewers.
• Sponsored Programs: Associate your brand with popular shows on Kalaignar TV to increase brand visibility.
• Program Breaks: Place your ads during commercial breaks to capture audience attention.
• Digital Advertising: Explore digital advertising options on Kalaignar TV's online platforms, such as website banners and social media ads.

Advertising on Kalaignar TV:

Kalaignar TV is a Tamil-language satellite television channel based in Chennai, India. The channel was launched in September 2007 as Kalaignar TV is respect of former chief minister of Tamil Nadu Dr.Kalaignar M.Karunanidhi.

Kalaignar TV Advertisement Rates

Excellent Publicity gives you the best rates compared in the market of advertising. Every channel determines its advertisement rates based on the time slots or bands. The rates are usually calculated using per sec of airtime to advertise in the channel, Airtime is the duration till when the advertisement will be on air.

If the cost mentioned to advertise in Kalaignar TV is Rs 235/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 235 X 10 = Rs 2350.

Time slots or bands are usually segregated into two –

Prime Time: Programs taking place during the middle evening is considered the prime time or the peak time. The block of broadcast from 08:00 PM to 11:00 PM local time is considered the prime time.

Non Prime Time: Any hours excluding the prime hours are non prime hours. It comparatively has less number of viewers than in prime time.

List of programmes to advertise on Kalaignar TV

The channel is known to be interesting and not very static in their programs. They have always catered to the liking of their audience and have never disappointed them in any way. The channels shows are also programmed based on the age groups and their availability to make sure everyone is made to feel catered to.

Kutram Thedi

Indha Vaara Kalakalappu

Katrathu Samayal

Ramanujar

Naan Kadavul

Best of Sirippoli

Formats for advertising on Kalaignar TV

These are the available ad formats for advertising on the platform of Kalaignar TV:

• Video Ads: Video ads are one of the popular choices among our clients. As suggested these advertisements are played during the day or all through the day during the ad break. This is a very easy, effective and direct way to get the audience’s attention. The minimum ad duration to advertise your brand is 10 seconds.
• Aston Band: Aston bands are a good way to reach out to the viewers by grabbing the attention of the viewer as they play either on the top or bottom of the screen while the content is being broadcast. It is popular and effective as it’s featured in the main screen with the programme being broadcast. The time duration is 10 seconds, the placement is either above or around the content that is being played.
• Brand Integrations: One very good and efficient way to reach to the viewers in a flagship event or a show or a programme is by using this method of brand integration, this is a personalised solution for the brand with unique and creative advertisement. This is a special and customized media option which can be created as per your objective and advertisement budget.

How to advertise on Kalaignar TV?

1. Get rates for advertising in Kalainagar TV by contacting us. Do note that rates vary as per the time band i.e. prime time or non-prime time.
2. Based on your budget you can choose your creative and objective. Your ads can be made in these formats video ads, scrollers, Aston Bands, and Brand integrations for advertising.
3. Factors like Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date need to also be decided.
4. Submit the artwork and make the payment for advertising on Kalainagar TV, the widely used formats are CDR for image creative and a MOV file for video creative. We can also convert your content into the acceptable format.
5. Tentative log timings will be shared every day so you can watch the Ads live being played on Kalainagar TV.

Agency selection for advertising on Kalaignar TV:

· Your success is something we are very serious about and with our expertise as a media agency we will make sure that you get the best out of this, by choosing the best slot to reach the maximum target within your budget.

· The frequency and the time bands or timing of your advertisement is planned based on the product and the budget. We also give you an overall understanding to make sure that your brand and objective is projected in the right platform i.e. the channel for your advertisement.

· Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots are as unique as your advertisements, through the expertise we share we will recommend to advertise in prime time or non-prime time, thereby reaching the right number of audience with the lowest cost possible per reach.

· Once this is all done we ensure that your ad is played and the said number of reach has been covered. All other activities like buying of media space will be handled by the media agency.

Why advertising in Kalaignar TV can increase your brand awareness?

Here are some reasons Kalainagar TV is a great platform for your Brand.

• Kalainagar TV channel a budgeted medium for advertising: It is a very popular channel among the audience and can help your product reach its targeted audience. The rate to advertise in Kalainagar TV is very economical among many other channels. Hence it is the most budget and pocket friendly medium to advertise your brand.
• Kalainagar TV is a very effective way to reach to the customer: Kalainagar TV is a leading channel and its network has become a benchmark by becoming the medium that generates the most profit and sales. Making Kalainagar TV the most watched channel among the audience.
• A Popular Hub for Viewers: It will be an effective way to reach the best audience from all age group. Audience have always loved the channel for their programs, and they prefer Kalainagar TV channel to get their daily dose of entertainment, drama in the form of shows and programmes from it.

Advantages of advertising on Kalaignar TV

This feature of Kalainagar TV makes it more efficient for advertising platform:

• Kalainagar TV has extensive viewership across the working class and the normal people.
• Kalainagar TV Advertising Rates are comparatively lower than other leading channels.
• Reach within premium audience who can be your prospective customers
• Kalainagar TV Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

How will Excellent Publicity help in advertising on Kalaignar TV?

A well-planned publicity campaign can significantly enhance the effectiveness of your advertising on Kalaignar TV. Here's how Excellent Publicity can assist:

• Media Relations: Our team will build strong relationships with journalists and media outlets to secure positive press coverage for your brand.
• Crisis Management: We'll develop strategies to handle any negative publicity or crises that may arise.
• Brand Storytelling: We'll create compelling brand stories that resonate with your target audience and generate buzz.
• Event Planning: We can organize press events, product launches, and other promotional activities to increase brand awareness.